Off-page SEO refers to strategies used apart from your website to boost search engine ranks and visibility. It includes link development, social media interaction, brand mentions, and influencer collaborations.

Off-page SEO is critical for local businesses because it improves local search visibility and attracts clients within their geographic area. Strategies such as local citations, favorable reviews, and local link building can help a company’s visibility in local search results and boost actual traffic to physical locations.

On-page SEO refers to changes made directly to your website, such as improving content, meta tags, and site structure. Off-page SEO, on the other hand, refers to techniques used outside of your website to boost its authority and relevance, such as link building and social media involvement.

Buying backlinks violates Google’s Webmaster Guidelines and may result in penalties. It is critical to focus on naturally acquiring backlinks through high-quality content, outreach, and relationship-building rather than relying on purchased links, which might hurt your website’s reputation and rankings.

Brand mentions occur when your brand or website is mentioned on other websites or social media platforms, even if no hyperlink is provided. While brand mentions may not have the same weight as backlinks, they do help to develop brand awareness, credibility, and authority, which can benefit SEO.