Technical SEO is the practice of enhancing your website’s infrastructure and backend aspects to increase search engine exposure and usability. It entails resolving technical flaws that may prevent search engine crawlers from correctly indexing and comprehending your website’s content.

Improving website speed requires a variety of strategies, such as minimizing picture sizes, exploiting browser caching, minifying CSS and JavaScript files, lowering server response time, and employing content delivery networks. Google’s PageSpeed Insights tool can help you find areas for improvement.

XML sitemaps offer search engines with a roadmap of your website’s structure and content, allowing them to crawl and index your pages more efficiently. Submitting an XML sitemap to search engines ensures that all important pages are discovered and indexed, thereby increasing your website’s exposure in search results.

Robots.txt is a file that enables search engine crawlers to crawl or ignore specific pages or sections of your website. It allows you regulate how search engines access and index your website’s information.

HTTPS encrypts data sent between your website and the users’ browsers, ensuring a safe connection. Google prioritizes secure websites in search results, therefore adopting HTTPS can help your site’s ranking.